Google Maps Is a Position Game

Written By Justin Lockwood

Google Maps is not branding. It is placement.

When someone searches for “Invisalign near me” or “emergency dentist,” they see a short list first. That list determines who gets the call.

Patients rarely scroll through dozens of options. They choose from what is visible.

If your Google Business Profile is not near the top for the services you offer, your competitors are receiving those patients.

Position determines patient flow.

And position is earned — and reinforced — weekly.

Justin Lockwood

I grew up on a kind of hippy-commune where all my toys were made of wood and imagination was my only screen time. This forced me to be a creative thinker from the start. I drew and sold my first logo when I was twelve and still feel inspired every day to discover new ways of communicating peoples stories and passion. I create things that are designed to be used and enjoyed. Not just admired but interacted with. That demonstrate knowledge and feel personal. Because this is what makes design memorable.

During my almost 20 year career I've been lucky to work with some of the world’s most admired brands — companies like Alaska Airlines, Lululemon, GAP, Madison Square Garden, Target, TOMS, HBO, Marvel, TED, and CNN. In recent years I've helped startups including AutoLotto, Spoon Rocket, Healthiest, Trizic and Prevail design successful products and raise millions in funding.

https://justinlockwooddesign.com
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